Services

Most of your prospects aren’t ready to buy right now—but they are paying attention.

B2B buyers do most of their research online before ever talking to sales. That means your content is often your first chance to make your case. People gather information, consider options, and start building internal alignment based on what they find. Each person involved in an enterprise buying decision has their own questions and priorities to address.

Relay helps you create content that fits naturally into this process. Your materials should clearly show how you solve your customers’ challenges, why your approach stands out, and what success looks like. By establishing yourself as a trusted source of information, you’ll be on their shortlist when they are ready to buy.

How It Works

My points system gives you flexibility to get the content you need when you need it. And because I know that schedules and priorities can change, unused points roll over for 90 days.

Choose a package and allocate the points based on your priorities.

Quarterly Packages

Intro Package

(50 points quarterly: $2,500)

For targeted content projects

Sample content mix:

  • Technical Deep Dive
  • Expert Interview Content

Standard Package

(100 points quarterly: $5,000)

For ongoing content development

Sample content mix:

  • White Paper
  • Case Study
  • Technical Deep Dive

Growth Package

(200 points quarterly: $9,000)

For multi-product content programs

Sample content mix:

  • Technical Deep Dives
  • Sales Enablement
  • Case Studies

Enterprise Package

(400 points quarterly: $16,000)

For comprehensive content programs

Sample content mix:

  • Multiple technical articles
  • Case studies
  • Sales materials
  • Expert content

Strategic Services

Content Audit (35 points): Comprehensive review of your existing content to identify gaps, opportunities, and areas for improvement, with specific recommendations for content development priorities.

Technical Story Mining (15 points): Systematic process to uncover valuable technical insights from existing materials, subject matter experts, and customer data that can be developed into compelling content.

Expert Interview Program (30 points): Structured process for capturing insights from your subject matter experts and turning those insights into valuable content.

Content Development

White Paper (40 points): Authoritative content establishing your position on key topics and demonstrating your understanding of industry challenges.

Technical Article (25 points): In-depth exploration of your capabilities and approach, helping prospects understand what sets your offering apart.

Case Study (30 points): Real examples of your product solving specific problems, documenting the challenge, approach, and measurable outcomes.

Sales Enablement (40 points): Strategic materials, such as presentation decks or competitive battlecards, that help your team have productive conversations by anticipating questions and addressing common concerns.

Product Documentation (35 points): Clear, user-friendly documentation that helps customers understand and use your products, including onboarding guides, knowledge base articles, FAQs, and feature tutorials.

Targeted Content

Release Story (15 points): Narrative content that explains the value and impact of new product features or updates, translating technical developments into customer-focused benefits and use cases.

Blog Post (10 points): Focused article exploring product applications or technical concepts, designed to demonstrate expertise and provide valuable insights to your audience.