My name is Trista Winnie Fraser. I founded Relay to address a gap I saw repeatedly throughout my career: technical teams with deep expertise but no effective way to communicate that knowledge to the people who need it most.

With nearly 20 years of writing experience in industrial technology, manufacturing, software, and healthcare, I’ve developed the ability to make complex topics accessible without oversimplifying them.

My Background

My journalism background taught me how to ask questions that cover what matters—and how to follow an interesting thread that uncovers a new story. My years in technical fields have shown me how critical precision and clarity are when explaining products and services for end users. And collaborating with sales and customer success teams taught me how the right content can address buyer concerns before they become roadblocks.

I’ve written for companies at every stage of growth—from early startups finding their voice to established global organizations refining their message.

Why Relay Works

I understand both sides of the technical communication equation: the experts with deep knowledge and the audience who needs to grasp it quickly.

Through an efficient conversation or two, I gather the information I need from your team, then create content that addresses your audience’s needs and aligns with your business goals. Your experts stay focused on their priorities while I convert their knowledge into clear, compelling materials.

The content I create helps your audience understand exactly what you offer, how it works, why it matters, and how it addresses their specific challenges. Clear, specific content creates the foundation of trust necessary for complex purchasing decisions.