Companies with long sales cycles need to build trust before buyers commit. People don’t move forward unless they understand what you offer, how it works, and why it’s worth their time.

Relay exists because most companies struggle to translate technical benefits into clear, compelling content that respects their audience’s expertise. For complex products and services, surface-level content falls short.

Your team already knows what sets your offerings apart. But most teams don’t have the time or systems they need to turn that internal knowledge into content.

I’ve spent nearly 20 years writing for companies in industrial technology, manufacturing, software, and healthcare—fields where accuracy matters most. I’ve conducted hundreds of interviews with subject matter experts and know how to lead efficient conversations that uncover the context and detail needed to create effective content.

That experience also helps me follow unexpected threads and find stories your audience will connect with. Without pulling your team away from their priorities, I turn their insights into content that supports meaningful conversations with potential customers.